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Bulk SMS needs no introduction. We all know that SMS stands for Short Messaging Service. Basically it means sending text messages from phone/laptop to another phone and when we send SMS to group of people then it called as Bulk SMS. To send SMS people use Bulk SMS service.Bulk SMS can be used to send reminders, alerts, update clients about new offers, deals, and discounts. These days it is widely used for promotion and advertising of products and services. There is no limit to the use of bulk SMS. Its uses are endless. Bulk SMS can be deployed wherever we need to build an instant connection and convey urgent information.

Types of Bulk SMS Service

Transactional Bulk SMS Service – These SMS are used for conveying certain urgent and necessary information. Example when message comes from a bank informing you about the amount credited or debited. Similarly when you make an online purchase, its details like invoice number, delivery status are being conveyed to you via an SMS. Example:
  • Dear Customer Rs. 500 was spent on Card no xxxx7899xxxx at Mumbai. Available balance in your account is Rs. 1000.
  • Dear Customer Your Amazon order is out for delivery. Please share the OTP 122944 with the Delivery agent to get the package.
  • The basic purpose of the promotional SMS is to advertise a business and market its products and services. As per TRAI regulations, promotional SMS can be sent only to non DND number within a time frame of 9 AM to 9 PM. Example:
  • Buy 2 kitchen appliances and get 1 at 50% discount. Hurry up. Offer valid till the stock lasts.
  • Now you must be clear regarding the difference between the promotional and the transactional Bulk SMS. Let’s compare bulk SMS marketing with other prevailing forms of marketing.
    There is a lot of debate on the topic whether to go for bulk SMS or email marketing. Let’s look into some facts related to email and SMS:
  • The average person receives 178 text messages in a month. And they receive approx. 1216 emails in a month.
  • 98% of text messages get read in a month 22% of emails are read in a month.
  • 91% of adults have their smartphone within arm’s reach. There are 6 billion active mobile phones in the world. 6 billion Email accounts are there in the world.
  • According to the findings, 19% of people click the URL in the SMS. According to the findings, 2% of people click the URL sent in the email.
  • SMS is the most personalized way to deliver information. There is no other channel as fast and efficient as an SMS. The results of bulk SMS marketing are easily trackable. You can measure whether your SMS campaign is effective or not and take suitable measures to achieve the desired results.
  • SMS has a high open rate than any other marketing tool. You can see for yourself. How many of your SMS are unread? Chances are that 1 or 2 but in case of an email there are a long list of pending mails which you generally postpone to read later.
  • SMS has a direct reach to the inbox of receiver's mobile. It doesn't go to other filters like spam.
  • SMS marketing is a highly affordable medium of communicating vital information. The other forms of advertising like commercial, newspaper advertisement incur huge expenses.
  • SMS conveys information in a short, concise and clear cut manner which is preferred by customers.
  • Internet connection is not required to receive an SMS. This makes the reach of SMS wide and accessible.
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