Types of Bulk SMS Service
Transactional Bulk SMS Service – These SMS are used for conveying certain urgent and necessary information. Example when message comes from a bank informing you about the amount credited or debited. Similarly when you make an online purchase, its details like invoice number, delivery status are being conveyed to you via an SMS.
Example:
Dear Customer Rs. 500 was spent on Card no xxxx7899xxxx at Mumbai. Available balance in your account is Rs. 1000.
Dear Customer Your Amazon order is out for delivery. Please share the OTP 122944 with the Delivery agent to get the package.
The basic purpose of the promotional SMS is to advertise a business and market its products and services. As per TRAI regulations, promotional SMS can be sent only to non DND number within a time frame of 9 AM to 9 PM.
Example:
Buy 2 kitchen appliances and get 1 at 50% discount. Hurry up. Offer valid till the stock lasts.
Now you must be clear regarding the difference between the promotional and the transactional Bulk SMS. Let’s compare bulk SMS marketing with other prevailing forms of marketing.
There is a lot of debate on the topic whether to go for bulk SMS or email marketing. Let’s look into some facts related to email and SMS:
The average person receives 178 text messages in a month.
And they receive approx. 1216 emails in a month.
98% of text messages get read in a month
22% of emails are read in a month.
91% of adults have their smartphone within arm’s reach.
There are 6 billion active mobile phones in the world.
6 billion Email accounts are there in the world.
According to the findings, 19% of people click the URL in the SMS.
According to the findings, 2% of people click the URL sent in the email.
